—— A FOUNDING COHORT · STARTS JULY 19
ENTREPRENEURSHIP IS THE NEW JOB SECURITY
The traditional world of work is breaking. Build something no one can take from you, and save 9-12 months of costly trial and error with AI-powered systems.
——— YOUR OUTCOMES
WHAT YOU’LL WALK AWAY WITH
No hype and no income promises — just the systems, assets, and momentum you'll have in hand by graduation, and what keeps working long after the cohort ends.
By week 8 you'll walk away with
- A clear, high-ticket offer — and the words to sell it without flinching
- A brand voice your AI team can replicate across everything you publish
- A live sales page and an automated email funnel that runs without you
- Your first five warm client conversations, already started
- A seven-member AI team handling ops, content, and finances
- A written 90-day action plan and a 1-year revenue forecast
In the months after it keeps compounding
- Hours back every week as your systems run on autopilot
- A repeatable way to find, nurture, and book new clients
- Marketing that sounds like you — even when you're offline
- A CEO dashboard that tells you what to focus on each Monday
- Cross-promo partners and a community that has your back
—— THE MACRO SHIFT
MORE WORKERS ARE TAKING CONTROL OF THEIR POTENTIAL
1.17M
Workers laid off in 2025 — the 7th highest annual total in 36 years.
5.6M+
New business applications filed by entrepreneurs in 2025.
47%
Of those new business applications were filed by women.
1 in 4
Women plans to start a business in 2026.
55–66%
Of all U.S. workers felt burned out in 2026.
On time.
You are not behind. You are exactly on time.
——— WHO THIS IS FOR
DOES THIS SOUND LIKE YOU?
01 · The builder-in-waiting
You're still in your 9-to-5 — but something in you is building.
- You have a vision and momentum, but wish your business was moving faster.
- Promoting yourself feels inauthentic and time-consuming.
- You know AI could unlock more, but you haven't found the time.
- Juggling the day job, the side hustle, and a life feels impossible some days.
"It always feels like a compromise with time — should I spend it on my day job or my side business?"
If this is you — you're exactly who this is built for.
02 · The seasoned founder
You've been at this a while. And you're ready to move faster.
- You have an offer and know your market, but client acquisition is still tricky.
- Marketing takes more time and energy than it should.
- You want AI working for you, not adding one more thing to learn.
- You don't need more hustle. You need systems that work as hard as you do.
"As a business owner you wear so many hats — how can I spend more time on the parts I actually enjoy?"
You don't need more hustle — you need a system.
And who it's not for
This isn't for you if…
- You want a done-for-you agency to run your business while you watch.
- You're after a get-rich-quick scheme or overnight results.
- You're not willing to show up for eight weeks and do the work.
- You'd rather not let AI anywhere near how you work.
- You're only here for a follower count, not a real business.
- You want to keep waiting for the "right time."
Still here? Good — that's exactly the founder this cohort is built for.
You're done waiting. The right time is now.
——— WHAT CHANGES IN 8 WEEKS
IMAGINE WAKING UP KNOWING WHAT’S NEXT.
This program could save you 9–12 months of trial and error.
——— YOUR COACH
COACH LISA
- M.S. Information Architecture
- 17 Years in Software Design
- Former Senior Director in Tech
- NASM-CPT
- Founder, Mostly Well
What changed everything was systemizing my fitness business: offloading admin, building repeatable processes, and leveraging AI. I cut my admin time in half and finally focused on what I’m good at — innovating and solving problems for my clients.
It took me a few years. I want to help you get there faster — without the costly mistakes.
When I got laid off, I was determined to become my own boss. But wearing so many hats made it hard to move at the speed I wanted — and I made a lot of mistakes alone.
——— HOW IT WORKS
8 WEEKS. ONE COHORT. EVERYTHING CHANGES.
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Week01
Know exactly who you serve & what to charge
Profile your ideal client by their values, not just demographics, and design a high-ticket offer around a real pain point. Leave with a one-sentence offer statement and 5 future clients lined up.
Kate Market Researcher -
Week02
Build a brand presence your AI team can replicate
Write a before/after/bridge origin story and capture the voice words that make you sound like you. Then build Shonda so everything you publish stays unmistakably yours.
Shonda Content Strategist -
Week03
Design a visual brand & sales system that converts
Turn your clients' own words into copy that lands. Build your offer landing page in Claude Design and wire the full funnel — page to opt-in to email — into one system.
Claude Graphic Designer -
Week04
Automate your email & sales pages with AI
Map your funnel, then build the welcome and launch sequences that nurture every lead automatically. Shonda writes, Zapier sends — it runs while you're offline.
Shonda + Zapier -
Week05
Show up consistently on social — without the burnout
Build a reusable content engine — hooks, pillars, batch filming, a template library — so showing up never starts from a blank page. Walk out with a 90-day marketing plan.
Olivia · Ally Marketing Team -
Week06
Get your next 5 clients & grow your network
Reopen the 5 conversations from Week 1 with warm outreach that serves instead of sells. Run discovery calls, swap cross-promos, and collect your first reviews — Olivia tracks every lead.
Olivia Sales Rep -
Week07
Put your operations on autopilot
Build the back end: a weekly CEO dashboard, a bookkeeping system, and your first industry-specific AI skill. Teresa runs your finances, Vera plans your events.
Teresa · Vera Ops Team -
Week08
Leave with a plan, a team & a community
Synthesize all eight weeks into a 90-day action plan, a 1-year revenue forecast, and a 5-year vision. Present to the cohort and step into an alumni community that keeps going.
Ally Project Manager
——— WHAT’S INCLUDED
EVERYTHING YOU NEED TO BUILD IT FOR REAL
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01
8 weekly live sessions
Deep-dive content with dedicated Q&A and live group coaching in every module.
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02
Replay access — always
Every session is recorded. Watch or rewatch on your own schedule, forever.
-
03
Cohort community
Cross-promo partners and an alumni group that keeps going long after graduation.
-
04
7 Claude AI skills
Pre-built AI employees, customized to your business and yours to keep.
-
05
Templates, scripts & playbooks
Every template and script in the program is yours to keep and customize forever.
-
06
Your business plan
A written 90-day action plan and 1-year revenue forecast, built live in Week 8.
1-on-1 coaching. Add 4 private 1:1 sessions with Coach Lisa (60 min each) for +$397 — founding cohort only.
——— YOUR INVESTMENT
WHAT THIS IS WORTH. WHAT YOU’LL PAY.
Other programs charge upwards of $9,000 for AI business systems training. Here's the math — and then the founding price.
——— FOUNDING MEMBER PRICING
4 EARLY BIRD SPOTS AT $100 OFF
Founding pricing closes July 11. Class starts July 19. The price will never be this low again.
Early bird
You save $100 — only 4 seats at this price. Closes when the 4th spot fills.
Additional founder spots
Founding price for spots 5–12. Closes July 11, or when the cohort fills.
Want 1-on-1 coaching? Add 4 private 60-min sessions with Coach Lisa. Founding cohort only — won't be offered at this price again.
After July 11, doors close — and when they reopen, the price won't be this low again.
Payment plans available. First 4 spots: $597 · Spots 5+: $697.
BEFORE YOU ASK
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This course, including homework, will take about 4-5 hours a week of your time for 8 weeks. Can you make that work for the future of your business?
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You’ll need to be moderately techy (fluent in Google Drive, have a laptop, be willing to learn new software), but you don’t need to write or understand code to succeed in this course.
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Yes, if you start the course and aren’t excited about what we’re building together, email me within 14 days of our start date for a full refund. I only want people who are glad they came.
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8 weeks. Founding pricing closes July 11, and class starts July 19.
Ready to build?
The Well-Built Business gives you the systems, the AI team, and the community to build the business you've been imagining — without throwing another 9–12 months at things that may or may not work.
SAVE YOUR FOUNDING SEAT
Signing up for the course requires that you accept the Terms & Conditions, and receive emails from Mostly Well.